Salomea wrote:Well genAI can only copy, it cannot create what it wasn't fed off. Otherwords, if it was used 20 years ago for the original winx, we would not get the original winx.
Not the style, not the outfit, not the alfea or Magix :/ They are company with resources and connections (if I remember correctly, the original outfits were consulted with actual cloths designers...), so they could consult with hairstylists and (again) designers, or go through lookbooks of various hairdressers, ect., mix 'n' match and then consult. And that way they'd get something fresh and fashion forward (instead of the reheated potatoes they've been cycling through :/)
I would say, that actually in the early stages, it's were You want people's creativity and originality. To create strong, readable and cohesive concepts, that read as new and unique for the IP.
You want to clean up some animation later, make movement smoother, sure use the AI support. Even to add some details due to last second changes, but that's gonna work only if You already know what You are doing.
As for backgrounds, designing and painting those is often entrance job in animation. So by using AI, they, and other companies, are basically ensuring shortage of experience studio animatiors in few years time. So nice job shooting themselves in the foot. And that's on top of only getting inconsistent and derivative work that doesn't create brand identity and screams "soulless and uninspired".
So what I mean is- it's all bad, cause it's a generative AI, not creative one... So we are not getting anything revolutionary, inspired, like the original one, and likely not even made with true passion anymore
Also it can really means, that Rainbow really doesn't know what they want and what they're doing... 
It's bad no matter how You square it.
Yeah, I can see what you mean, especially the fresh new ideas not being done with AI. I completely agree with you there. Story wise that would be a huge red flag. No way should AI be used to generate ideas. Maybe to help you with some of the details, sure, but never as a creative tool.
I feel like it's so ridiculously silly. Like, I don't know. I'll speak about my own experience again because I feel like there are positive sides to AI, but the big companies, the ones that should set the example, aren't doing it at all!
I used chatGPT for my series' story, but only to generate scientific ways for my ideas to work, it's a very sci-fi futuristic show with lots of technical terms sometimes given by one of the characters, and I used chatGPT to help me create real "fictional" science as to how MY IDEAS would work if they existed in real life, and to also find studies about related things to be sure chatGPT was on the right track. I feel that it's a good way to use it to learn and help without it being "abusive". It's my story and my ideas and I used it for a quick research and help with the tecnical terms rather than asking him to create it for me, for example, and I feel like this can be good especially if you don't have a huge budget to hire specialists.
Now mind you, I wrote 33 episodes and used chatGPT like 5 times total for important, technical dialogue. It helped me establish coherent ways of how that would work in real life. Something that I am sure that I would be able to even without it, but would probably take me weeks of research - hence why, I think it's good that we have these tools. Same with my background cleaning proccess, in which I can clean them properly in a matter of seconds. Before generative fill, I spent like 2 to 4 weeks for some of the backgrounds using the staple tool and going over details time and time and time again. So generative fill just made the process of removing the caracters and fixing the "hidden" bits 300x easier for me, which allows me to work much faster. Episodes used to take 1 year to make, now I make them in 5-7 months.
But this whole situation with Rainbow... I still think it's bad from wherever you try to look at it. Being a sort of big company, I expected them to do much better, especially because they certainly had that effort back in the original Winx Club before. I said I didn't know what to think but honestly ever since I knew it's more of disappointment than anything else. I was on the fence because I can see some of the positives, but the way they used it is just... 100% wrong, so I can't be ok with it, not really.
